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4 Digital Strategies to Help Adapt Your Business During COVID

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4 Digital Strategies to Help Adapt Your Business During COVID


By   Fran Jakubowicz Uncategorized
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With the global onslaught of COVID-19, a massive shift has taken place, presenting marketers and business owners with brand new consumer behaviors.? In a clever article entitled Marketers Guide to 9 Personas of Self-Isolating Consumers, buyer profiles are broken into...
4 Ways AI is Transforming The Digital Marketing Landscape

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4 Ways AI is Transforming The Digital Marketing Landscape


By   Fran Jakubowicz AI Marketing
Digital Marketing
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“Artificial intelligence (AI) may be mankind’s most astonishing creation to date”.??Business Insider Coined by a group of mathematicians in 1956,? Artificial Intelligence (AI)? was devised, in its simplest form to allow computer systems to simulate or...

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Use These 3 Hacks To Spy On Your Competition’s Ads


By   Fran Jakubowicz Digital Marketing
Facebook
LinkedIn Marketing
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We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is not to become a copycat marketer but to gain insights and inspiration about what methods and trends are out there and...
Qualifying Your Sales Leads and (The Art Of) Closing Them

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Qualifying Your Sales Leads and (The Art Of) Closing Them


By   Fran Jakubowicz Digital Marketing
Lead Generation
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Whether you are a global company or a local startup, leads are the lifeblood of your business. The system of qualifying a lead so that it becomes “sales ready” is a burning issue for many marketing and sales teams, hand in hand with the need for effective...
GDPR Myths Exposed (With Special Relevance to Lead Generation)

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It’s all about the privacy policy or “all I need is a GDPR privacy policy” No…. its not all about the privacy policy. You do of course need a privacy? policy, but the privacy policy is not the issue. Even the best written privacy policy is not going to cure GDPR...
5 Trade Show Marketing Tips To Increase Leads

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5 Trade Show Marketing Tips To Increase Leads


By   Fran Jakubowicz Lead Generation
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Some might wonder why a digital marketing agency owner would write a blog about something as traditional (and non-digital) as Trade Show Marketing.? Trade shows provide immeasurable value including brand exposure, showcasing of new products and services and the...
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